
Healthy Herbals · Market research
Pakistan protein market sizing
I combined market research with visits to over 30 pharmacies to estimate demand.
Explore projectI work across market research, data analysis, financial modelling, campaign analytics and data quality assurance, creating tools that cut manual review time. I’m based in Lahore, working at FreeWill and studying Technology Management and Entrepreneurship at LUMS.

Compare observations before deciding which ones deserve a closer look.
An illustration of analytical thinking · sample data
Market research, campaign reporting, data quality and automation.

Healthy Herbals · Market research
I combined market research with visits to over 30 pharmacies to estimate demand.
Explore project
Revcloud · Performance reporting
I built daily reports to help the team compare campaign performance.
Explore project
FreeWill · Research automation
I built a tool that cut a three-day grant review to one day.
Explore project
FreeWill · Test websites
I built controlled websites to test how the update flow handled changes.
Explore projectValuation, forecasting and statistical research, built with Python, Excel and Stata.
Explore university projects

Away from the data: sport, friends, the next trek—and building SloRush.
Who’s Ibrahim?